subliminal punk

Commit to this:

Well here’s a new resolution for you. It’s easily achievable, it saves you money and it’s good for the environment. Kick your bottled water habit! The reasons to quit are as transparent as the product itself.

This year, Americans will spend over $12 billion on bottled water, double what the category sales were only 8 years ago. Why do people continue to spend their hard-earned dollars on a product that flows freely and cleanly from the pipes in their own house? In a single word… Marketing!

The Cola giants got into the bottled water business back in the mid-1990’s and have been extremely successful launching brands Aquafina (Pepsi) and Dasani (Coke). Despite the fact that these two brands are not spring water, but simply purified tap water, they make up over 30% of all bottled water sold in the USA. How is that possible? Convenience. The cola companies have a goal to always make a cold beverage available within an arm’s reach. They have vending machines and coolers at every deli, every gas station and nearly every school. They have replaced the old public drinking fountain. Why do people drink bottled water – because they make it easy!

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It’s a fact that tap water is regulated by the EPA under much stricter guidelines than the manner in which the FDA monitors bottled water. And a home filter like PUR or Brita can replicate the quality of Aquafina, Dasani and other brands at far less cost.

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But kicking the bottled water habit can not only help to save you money, it can also help to save the planet. According to the Container Recycling Institute, less than 10% of PET plastic water bottles are actually recycled resulting in over 30 million bottles going into America’s landfills – every day! Plastic is particularly dangerous because it is non-biodegradable and eventually becomes part of the food chain. Neil Seldman, a waste recycling expert, has labeled our growing plastic waste problem as, “potentially more dangerous than global warming.”